I have two initial ideas that I’m researching to see which one is more valuable to pursue:
1. Create an identity for export products coming from CR to be sold in the UK. I have noticed that some countries export their products under one identity (representing the country); this gives their products an added value and a coherent visual image. I’ve been to the major grocery stores in London, and have had a hard time finding products from Costa Rica, this may be because their packaging and visual identity is not clear enough. Also, the majority of the products exported into the UK, will be packaged into another brand (Sainsbury’s, Waitrose, and other brands). I think it would be very useful for my country to export products under one identity or brand that represents where they are coming from and that states clearly it is a product from Costa Rica. The branding and packaging should be very appealing to the consumer and should be able to compete with the products that are already being sold here.
2. Being in the UK I have realized that not many people know a lot about Costa Rica, and all it has to offer. It would be very interesting to create a tourism campaign for people who are interested in travelling to consider CR as an appealing destination. But, I wouldn’t like to make a typical tourism campaign, but something very different that would emphasize some interesting qualities of my country. For example, CR is a very environmentally friendly country, and preserving nature is a big issue, I know in the UK people are starting to become much more aware of these issues so, maybe developing some ideas like this one would be appealing to travellers. It would be a very good way to inform people about my country and all it has to offer, this will help people become more familiar with the place, and consider going there.
I think either one of these ideas would be very beneficial for me and for Costa Rica. It will also be very useful for me when I return back home; I can actually try to get either of these campaigns to become a reality.